Innocent Drinks A Company - 1294 Words

Innocent drinks are a company that produces and sells a variety of different smoothies and juice drinks made from 100% fruit, the drinks come in all different shapes, sizes and flavours such as little bottles, big cartons, smoothies and juices especially made for kids and a more refreshing range of no-from-concentrate. Over 2 million of Innocent Drinks are sold around the world per week causing it to be the UK and Europe’s number one smoothie brand. The company started in 1999 by 3 Cambridge university graduates who first began selling their smoothies at a music festival, due to the popularity of their smoothies they began to develop their business and got a  £250,000 investment from a wealthy business man. The company have now grown from 3 men, to a 350 people team who work across the whole of Europe with the drinks available in 50 different countries, this has helped the company have a turn over of more than  £200 million per year. In 2009 innocent drinks sold a stake of 10-20% to The Coca-Cola company for  £30 million, but still had control over the company. However, in April 2010 Coca-Cola increased their stake in the company from 18% to 58% for around  £65 million. Then again in February 2013 Coca-Cola increased the stake to over 90% leaving the three entrepreneurs with little minority holding. Success: After a successful turn out at a festival in London, Innocent drinks are the number one smoothie drink in the Uk with a turnover of more than  £60 million, this is due toShow MoreRelatedThe Case Of Innocent Drinks1326 Words   |  6 Pagesto be called Innocent Drinks. Soon after, they introduced their first smoothie into the market, at a stall in a London music festival. In fact, consumers where asked to throw their empty bottles in cans marked â€Å"yes† and â€Å"no† to determine if the three business men should continuous selling their product, the majority agreeing â€Å"yes†. After numerous name changes that ranged from â€Å"Fast Factor†, â€Å"Hungry Aphid† and â€Å"Nude†, the business came to be known as â€Å"Innocent Drinks†. Innocent Drinks has grown andRead MoreThe Success of Innocent Drinks Using Competing Values Framework and Pestel Analysis.1625 Words   |  7 PagesTHE SUCCESS OF INNOCENT DRINKS USING COMPETING VALUES FRAMEWORK AND PESTEL ANALYSIS. Innocent Drinks was started by three friends in 1999 that developed premium smoothies that contained 100% natural fruit with no water or added sugar. The aim was to provide people with quick ready-to-go and healthy food and drink options. The company is now one of the best-loved and fastest growing businesses in Britain. The highly successful Innocent Drinks sells $2 million smoothies per week across Europe, buildingRead MoreEssay Innocent Drinks1241 Words   |  5 PagesInnocent Drinks is a UK-based company founded in 1999 whose primary business is producing smoothies and flavoured spring water, sold in supermarkets, coffee shops and various other outlets nationally as well as in Ireland, Netherlands, Belgium, Germany, France, Austria, Denmark and Switzerland. Innocent has a 75% share of the  £169m UK smoothie market[citation needed] and the company sells two million smoothies per week.[3] Innocent is 58% owned by The Coca-Cola Company. Contents [hide] Read MoreInnocent Drinks Case Study1024 Words   |  5 PagesThe Innocent Drinks Case Study The Present Innocent Drinks was founded in 1998 by a group of people that, first and foremost, wanted to work together. The specific idea rose from that desire, and the way that the 3 founders of Innocent Drinks work together is a key aspect to understand how the company’s decision making process works, and how the company got to where it is. After 6 years of existence, Innocent Drinks is at a crossroad. The three founders of the company need to choose if they areRead MoreCoca-Colas Share in Innocent Drinks907 Words   |  4 Pagesï » ¿Coca-Colas Innocent Share Innocent is a non-corporate manufacturer of juices, fruit smoothies, and vegetable pots that recently sold a state to Coca-Cola Company for  £30 million. The initiative has been considered as a measure that has made Innocent to lose its innocence as some experts argue that this will destroy the company. Innocent markets itself as an eco-friendly firm while distributing drinks in vans that are designed to look like cows. The firm sold a minor portion of between 10 andRead MoreBusiness Strategy Analysis: Innocent Drink1131 Words   |  5 Pagesï » ¿Innocent Drinks Personal Report By Melinda Halasz 1 Introduction The reports objective is to give information about Innocent Drinks, company’s initial management approach, followed by a comparing analysis between Ryanair and Robert Owen. It will present how its managers added value to their resources they had in the beginning and the latest news about Innocent. 2 Methodology The report is built mainly on secondary research. Qualitative data`s sources is from the business data base such asRead MoreEssay on Innocent Drinks Case Study1124 Words   |  5 Pagesand Adam Balon founded the innocent drinks in 1998. All the three were in their respective fields of work and working for different companies after they graduated in 1994. Reed worked for an advertising agency, while Balon and Wright worked for different management consultants. The three friends always had an idea about starting a company of their own and in 1998 they founded the innocent drinks after an intense market research and testing their product. THE EARLY INNOCENT Reed, Balon and Wright organisedRead MoreInnocent Smoothies1265 Words   |  6 PagesInnocent drink case study analysis: Innocent drinks are a unique business selling 100% natural fruit smoothies. (Innocent drinks) There are many factors that contribute to the company’s successful development so far. Firstly, and most importantly, their unique selling point which is using just fresh fruit in their drinks. This is a major strength to the company as they fit in today’s trend of a healthy eating lifestyle. They contain even more antioxidants than the average five a day (Adams 2007)Read MoreUnit 4 D1 Btec Level 3 Business1022 Words   |  5 Pagesdecisions. The Coca Cola Company is an American  beverage corporation, manufacturer, retailer and marketer of non-alcoholic beverage concentrates and  syrups, which is headquartered in  Atlanta,  Georgia. One department at Coca Cola is the financial department. The financial department uses on screen communication, this allows them to create data on the company’s financial assets. They use on screen communication to present databases, charts and a budgeting table for the company. A strategic decisionRead MoreCoca Cola, The Biggest Supplier And Producer Of Carbonated Soft Drink1453 Words   |  6 Pages â€Æ' Executive Summary â€Æ' Introduction Coca-Cola is the biggest supplier and producer of carbonated soft drink which are heavily known and sold all over the world. The Coca-Cola Company claims that the drink is sold in more than 200 countries worldwide. Coca-Cola are the biggest drink manufacturer in the world and because of its soaring popularity it is the most popular beverage in the world. Forbes ranks Coca-Cola as #4 on the world’s most popular brand with a brand value of $56billion as of 2015